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YouTube: what’s new this week?

Are you having a hard time trying to keep up with all the news on YouTube?

Here you can find a selection of useful articles from the last week.. Hope you’ll enjoy reading them!

  • YouTube hosted a great broadcast event in New York, showing the marvellous results obtained by the platform in the last year! More details in their post
  • In the same event, YouTube  declared it reaches more US 18-49 year olds during prime time than the top 10 TV shows combined. Read more in this article
  • Rumors have that YouTube is working on a subscription service (similar to HBO) to bring TV shows in every home. Curious? Read this article!
  • Great news for football fans! YouTube is going to broadcast the Champions League and Europa League finals free of charge! More news on this Wired article
  • For those of you interested in copyright claims, here an interesting article on the YouTuber that has spoiled all the seasons of Games of Thrones


Do you have more juicy news to share with us? Let us know!



Lost in.. YouTube? – Top tips and resources to get started


Did you ever try to search for useful resources for YouTubers? We did and, let me tell you, it is quite painful. How can one manage to find anything  in the jungle out there?

Well, no need to worry: we got you covered! In this article you will find a list of great blogs, websites and channels with useful stuff for YouTubers like you!

Let’s start from the official sources, i.e. the ones powered by YouTube and Google:

  • The most important one is the Creator Academy: it’s essentially a school to learn how to make great videos and how to become a great YouTuber. If you are at the beginning of your YouTube journey, you definitely want to check it out
  • If you want to keep up with the latest official news, YouTube has a wonderful blog where he updates the world on what is new on the platform: perfect if you want to know what is happening out there
  • If you are only interested in some tips and tricks, you may want to subscribe to the official YouTube channel that helps creators like you: most of the things here will already be known, but you might find some useful inspiration for your next videos or on how to make more money as a YouTuber.. Also, you might find some useful info in the comments under the videos!


If you are in the mood for reading something, here some awesome websites to find useful information, latest news and great advice for YouTubers:

  • Reelseo: the video marketer’s guide
  • Video Creators: the website to help building up your YouTube strategy
  • Famebit Blog: if you are looking for info on how to properly monetize your YouTube channel
  • Ritual network blog: a collection of interesting news on the  YouTube world
  • New RockStars: as the name suggests, this is the place to find news on YouTube stars
  • Vlognation: the place to go if you want to start (or you already have) your own vlog


Last but not least, here some website that can provide useful resources on how to promote your online presence (not only on YouTube, but on Social Network in general):

Do you know any other great website that might be helpful? Let us know! Leave a comment or write to us!




YouTube is taking important steps to protect content creators

Since we talked about Content ID in our previous post, we are happy to share with you a recent news from YouTube!

Until today, whenever a copyright claim was made on a video and its creator disputed the validity of the claim, the monetization mechanism on that video would have been suspended. Hence, for the time of the dispute, the video would have continued to run on YouTube without any possibility to earn money (nor for the video creator, neither for the rightsholder who made the claim). Well, things are finally going to change!

Here a chart showing the new system which is being developed to protect the earnings of the rightful rightsholder:

The new system (which is still under development) will be straightforward. Whenever a claim is placed (if the creator disputes the validity of the claim) the video continues to run with advertising: the revenue collected during the claim dispute will then be given to the party who wins the dispute.

It may sound complicated, but the idea is simple: even if someone place a claim on your video without proper grounds, you are not going to lose any revenue from the monetization of that video.

In this way, creators can work in an increasingly friendly environment, which is what we all look out for.

What about you? Did you ever have a claim on your video which eventually resulted unfair? Let us know about it!




YouTube, songs and Content ID: what is it all about?

We all love a well-done YouTube video. And we definitely love it better if there is a nice background music accompanying the images. Hence, no wonder why most YouTubers declare to use some kind of music in their videos (50% of them use always songs in their videos!).
Senza titoloThis may not look like a great deal, but if you think for a moment, it actually is. Every day users from all over the world watch hundreds of millions of hours of videos on YouTube – and based on our survey it is fair to assume that half of these videos contain some sort of music. Now, this is a very big deal – especially when you consider the financial aspects of it.
To deal with copyright issues, YouTube has created the Content ID system. The idea is simple: the rightsholders give YouTube a copy of their original content (for example, their songs) and the system automatically scan all the videos on YouTube to see if anyone is using that content. The holders of the copyright can decide what to do if anyone is using their content: although they have the option to block any video using it, most of the time they will opt for the monetization, i.e. they will receive a share of the advertising revenues running on videos using their content.
There have been cases in which a channel has been closed due to multiple copyright strikes (e.g. the Majestic Casual channel, which was later restored), but it is fair to assume that most of the time the content creators will opt for the monetization or they will decide to simply mute their content in certain countries. If you are using a song in your video and want to know which rules the author has set up, you can check out this directory – this might be useful for example to see if that content is blocked in your target country: if that is the case, you probably should consider a different song.

This is all – let us know if you ever had any problem using songs on YouTube and how you solved the situation!


YouTube Insights Report 2016

Millions of creators posts videos on YouTube, producing billions of views. We wanted to learn more what motivates them, what tools do they use and how do they make money. So we asked over 2000 YouTubers on how they use YouTube.

Here are the results:

Don’t forget to sign up for our youtuber newsletter here: and subscribe our YouTube channel .

Or get the slide show on Slide Share.




Welcome to our blog!


Thank you for visiting us – we’ll use this blog to keep you up to date with the latest news on our company, our products and with some insight of our industry.

Stay tuned for our first post!